Redesigned website for Metro Denver’s transit authority, RTD, focusing on improving information architecture. Conducted site speed and engagement analysis using Google Analytics and collaborated with clients to create wireframes and visual design mockups. Following the launch of the new website, the bounce rate decreased by 15%, views per user increased by 40%, and site performance improved by 30% overall.
Conducted design systems audit for the Workers' Compensation Insurance Rating Bureau of California. Created actionable strategy for reducing and optimizing their component library, aimed at improving the developer experience. I created documentation for existing components and documentation framework for future system expansion.
Contributed to open-source initiatives with end-to-end product design and marketing.
Redesigned platform navigation for Spotify Advertising, supporting the ads booking experience with improved navigation and connectivity to key functions such as ad creation, reporting, billing and user management.
Designed ad booking experiences for emerging markets, incorporating taxation requirements for global markets into the booking process.
Created product design concepts for digital experiences, maintaining alignment with brand guidelines and business goals, focused on the awareness phase of the customer lifecycle for clients like IBM Consulting, Citizens Bank, James Hardie, and more.
Partnered with front-end developers to implement responsive, WCAG-compliant web designs, ensuring accessibility and usability across devices.
Designed, developed, and launched WordPress site within one month for financial services client, delivering a polished and functional solution.
Collaborated with the Creative Director to design the My Colorado Journey platform with start-up PAIRIN, creating an MVP product design experience in 6 months.
Partnered with stakeholders and development team to structure state-required content using Human Centered Design principles and SMART goal framework for standardized state content.
Led the creation and maintenance of the My Colorado Journey design system, building a WCAG-compliant component library aligned with the PAIRIN parent brand.
Designed moderated user interviews and unmoderated surveys for My Colorado Journey and Via TRM platforms.
Created visual design web mockups for clients such as SCFD, St. Louis Shakespeare Festival, University of Providence, and Alley Theatre.
Responsible for product design initiatives within Promontech’s consumer and admin applications.
Collaborated with and consulted product owners, business analysts and engineers to design features for the white-labeled app, Borrower Wallet.
Led initiative to create a scalable white-label solution, enabling banks and mortgage brokers to customize their instance of Borrower Wallet to align with their brand, as well as downstream DBAs.
Designed and shipped design library for Promontech's suite of applications: consumer-facing Borrower Wallet, mortgage processor, and admin app.
Delivered pixel-perfect, development-ready visual designs and prototypes to front-end engineers.
Responsible for maintaining the look and feel for all new features created within in the app, Borrower Wallet. I translated wireframes into brand-aligned user interfaces for over 20 features.
White-labeled 10+ instances of Borrower Wallet for Promontech's client base of banks and mortgage brokers in 6 months.
Led Sketch App workshop for analyst and UX teams, sharing core UI design functionality and basic design system functionality.
Supported development teams in a startup environment with visual design mockups, prototypes, user flows, and component specifications.
Product design for enterprise operations in agriculture and manufacturing while in an Agile environment (Vineyard Operation Management and Steel Galvanizing), focused on IoT functionality
Designed consumer help site, delivering rapid iteration and prototyping in 3 weeks.
Communication Design Studio Assistant
AIGA Future Leaders of Design, co-chair