Hello!

I’m Rayna, a systems-focused Product Designer with 7+ years of experience in holistic product design and design systems. I’ve worked with brands like Spotify Advertising, IBM Consulting, Citizens Bank and more.

Most recently, I was working as a Product Designer at Nearform. There, I had the opportunity to redesign a website for Metro Denver's transit system, Regional Transportation District. Using site analytics, competitive analysis, and user interviews, my team came up with a new site structure to simplify their navigation – prioritizing trip planning actions – supporting their primary audience, occasional and frequent riders. Following the website launch, the bounce rate decreased by 15%, views per user increased by 40%, and site performance improved by 30% overall.

As a designer, I’m passionate about cross-functional collaboration. Building relationships on my teams is a must. I use active listening and proactive communication to facilitate the many necessary discussions that a project entails.I love getting into the details of how a system works and figuring out how to optimize it. Give me your documentation and hairiest component libraries—I love to untangle the pieces and deliver a better product.