Building digital products to amplify business impact
Building digital experiences for brands to amplify their impact
I’m a systems-focused Product Designer with 7+ years of experience in end-to-end product design. I’ve worked with Spotify Advertising 🎵, the Regional Transportation District 🚌, the Colorado Department of Higher Education 🏫, IBM Consulting 👁️, and more.
Spotify Advertising
Creating Intuitive Navigation for Advertisers on Spotify
Objective
Spotify Advertising needed clear navigation to support complex ad formats and a growing global presence.
Contributions
Regional Transportation District
Optimizing a Transit Website Resulting in +40% Views Per User
Objective
Metro Denver's transit system needed a new website to help riders get to where they need to go – faster.
Contributions
Former Colleagues on Working with Rayna:
Senior Technical Product Manager
I highly recommend her for any design or systems-focused role.
Senior Product Designer
Manager, Senior Product Designer
Senior UX Designer
Senior UX Designer
Manager, Senior Product Designer
What I'm Good at
Holistic Product Design
Leading teams through discovery, research, design iteration, and developer collaboration.
Design Systems
From the ground up, leading optimization and documentation, or auditing an existing system.
Information Architecture
Analyzing and optimizing the backbone of any user experience.
About Rayna
I love diving into the details to optimize systems for users, designers, engineers, and stakeholders. I’m passionate about cross-functional collaboration – building relationships on my teams is a must.
Got a complex component library? I’m your go-to for untangling the mess.
Outside of work, I’m a fine artist, cat parent, and hobbyist powerlifter.