Design Philosophy

Curiosity fuels me. I grew up with stacks of encyclopedias and the infancy of Google. The fact that I will never know everything that there is to know humbles me and motivates me to be a better person and a better designer.

The interplay between difference and inclusion inspires me. Homi Bhabha's theories of the beyond and the interstitial acknowledge the in-between. Bhabha's theories were paramount in recognizing my biracial experience as an important practice in duality.

The confusion and desire for clarity that has shaped my identity are parallel in my aesthetic path as a designer.

Early 20th century disruptors Man Ray and Malevich influence my reductive design aesthetic.

I question constantly: What is the purest form of the statement I am making? I have learned that simplicity is effective. I aim to create refined and concise visual statements when applicable.

The world's scale amazes me and I strive to learn about it as much as I can. Not only through design but also through all forms of media. I believe it is imperative as a growing designer to keep my finger on new forms of art, communication and video games. One of my biggest hobbies is exploring the world around me: finding the new and learning all about it. It is important to me as a consumer of media but more as a creator. 

Historical Influences

The figures who inspire me are those who are endlessly committed to their craft and those who question standards. Chip Kidd is a contemporary American graphic designer who has become famous for his experimental book covers. I love Kidd’s expressive use of typography. As a flamboyant figure in the design community, he is unapologetically experimental, yet creates relevant work that does not adhere to one specific style. He is a master of breaking the grid, using varying scale to create impact, and pairing typefaces in unusual ways.

Wolfgang Weingart was educated at the Basel School. The way he uses color, gradients, and typography to break away from his education is wonderful to me. His use of typography and deconstruction still feels contemporary today. I am inspired by those working in the Brutalist style like Rick Owens, a fashion designer, and Le Corbusier, an architect. I love the mix of austerity, grunge, and minimalism.

Jenny Holzer - I love her use of “truisms” and typography defined by the medium. Her public facing installations are awesome. I think my Please Stand Here project shows her influence in my work.

Barbara Kruger- One of my first major influences. I fell in love with her subversive social commentary, appropriation of printed imagery, and bold style. As I have grown as a designer, I have been inspired by her limited palette, even in her current work. She uses a minimal amount of visual elements in a maximal way. Barbara Kruger’s visual influence is no longer as evident as it once was in my early design work. The way she engages her audience with short phrases and her interest in the portrayal of women and wealth in media is also interesting to me.