The goal of this project was to create a wayfinding system based on an end reward. I developed the system after locating an interesting location campus, then developed a series of coordinating icons and phrases to generate curiosity.
The visual system of this project was inspired by the bright colors and simple iconography of classic wayfinding systems. I illustrated modern icons such as the smartphone and used the classic AIGA arrow. The aesthetic is curious, and with its application of familiar symbols, borderline magical.
The result of #pleasestandhere is a photo showing the participant in every window frame of the Clear Creek building. The result is a moment of reflection, both mental and literal.
The space in which the system leads you is a quiet square next to a church and Chinese Heritage Center. It is a peaceful, unknown, and low traffic area where I hoped to create a playful moment of quiet on a busy campus, using vernacular design and material choices.