Olde Town Arvada

IMPROVING A WAYFINDING SYSTEM
My group was tasked with identifying a space in need of an improved wayfinding system. We identified Olde Town Arvada as having a confusing wayfinding system, as well as an inconsistent brand identity across applications. I redesigned their logo and created a visual system that would remain consistent across applications. We then created a wayfinding system to guide people through the space.

DELIVERABLES
Brand Identity System
Wayfinding System

TEAM
Nicole Binuya
Lindsey Buettner
Naiara Posniak

TYPOGRAPHY
Gill Sans
Stint Ultra Expanded

Style Guide

IMPROVING A WAYFINDING SYSTEM
My group was tasked with identifying a space in need of an improved wayfinding system. We identified Olde Town Arvada as having a confusing wayfinding system, as well as an inconsistent brand identity across applications. I redesigned their logo and created a visual system that would remain consistent across applications. We then created a wayfinding system to guide people through the space.

DELIVERABLES
Brand Identity System
Wayfinding System

TEAM
Nicole Binuya
Lindsey Buettner
Naiara Posniak

TYPOGRAPHY
Gill Sans
Stint Ultra Expanded

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